Privacy Policy

1. Scope & Accountability

This Policy applies to personal information under WCW's control in connection with our website, sales inquiries, customer communications, promotions, delivery or setup coordination, and related services.

Our privacy practices are intended to comply with applicable Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) where it applies.

WCW is responsible for personal information under its control, including information processed by service providers on our behalf.

2. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, telephone number, email address, and general location.
• Inquiry and purchase-related information, such as the type of hot tub or swim spa you are interested in, product preferences, budget or timing information you choose to provide, delivery or installation details, and messages exchanged with us.
• Promotion or registration information submitted through forms, including registrations for offers such as the advertised $500-off promotion.
• Customer service information, including questions, feedback, warranty-related communications, and service requests.
• Technical information, such as IP address, browser type, device type, pages viewed, approximate location derived from IP address, referring page, and similar website-use information.
• Cookie and similar technology data where such technologies are used by the website or its service providers.

We generally collect information directly from you, from your use of the website, or through service providers that operate forms, hosting, communications, or customer relationship management tools on our behalf.

3. How We Use Personal Information

We may use personal information to:

• respond to inquiries and provide requested product information;
• prepare or discuss quotes, availability, delivery, setup, or related services;
• administer registrations, promotions, and customer requests;
• communicate about an existing inquiry, order, delivery, service matter, or customer relationship;
• provide customer support and assist with warranty or after-sales matters;
• operate, secure, troubleshoot, and improve our website and business systems;
• measure website performance and understand how visitors use the site, where analytics tools are enabled;
• send promotional emails or text messages where we have a lawful basis and any consent required by applicable law;
• prevent fraud, misuse, security incidents, or unlawful activity; and
• meet legal, regulatory, tax, accounting, or record-keeping obligations.

We will not use personal information for a materially different purpose without obtaining additional consent where required.

4. Consent & Marketing Communications

We seek consent in a form appropriate to the circumstances and the sensitivity of the information. In many cases, your consent is implied when you provide information that is reasonably necessary for us to respond to a request you initiated.

Promotional emails and text messages are handled in accordance with applicable Canadian anti-spam requirements. Where consent is required, we will obtain it before sending commercial electronic messages. You may withdraw marketing consent at any time by using the unsubscribe method provided in the message or by contacting us.

5. When We Share Personal Information

We may disclose personal information only as reasonably necessary for the purposes described in this Policy, including to:

• website hosting, form, CRM, email, SMS, analytics, and technology service providers;
• delivery, setup, installation, service, or other contractors involved in fulfilling a customer request;
• manufacturers, distributors, or suppliers where necessary to confirm product availability, warranty coverage, parts, or service;
• professional advisers such as accountants, insurers, or legal advisers; and
• government authorities, law enforcement, courts, or other parties where disclosure is required or permitted by law.

Service providers are expected to use information only for the services they perform for us and to protect it using appropriate safeguards.

We do not disclose personal information to unrelated third parties for their own independent marketing unless you consent or the disclosure is otherwise permitted by law.

6. Cookies & Similar Technologies

Our website and the platforms that support it may use cookies, pixels, local storage, and similar technologies for functions such as site operation, security, remembering preferences, form functionality, analytics, and attribution.

You can adjust your browser settings to block or delete cookies. Some website features may not work as intended if necessary cookies are disabled.

If non-essential analytics or advertising technologies are enabled, any consent tool displayed on the website should be used to manage your available preferences.

7. Storage, Cross-Border Processing & Retention

WCW may use service providers that store or process information in Canada, the United States, or other jurisdictions. When information is processed outside your province or outside Canada, it may be subject to the laws of the jurisdiction where it is processed.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business and consent records, resolve disputes, enforce agreements, or satisfy legal obligations. Information that is no longer required is securely deleted, destroyed, or anonymized where appropriate.

8. Safeguards

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information in our control. These may include access restrictions, account controls, reputable service providers, secure systems, and reasonable internal procedures.

No method of transmitting or storing information is completely secure. If a breach of security safeguards occurs, we will assess and respond to it in accordance with applicable legal requirements.

9. Your Choices & Privacy Rights

Subject to applicable law, you may ask us to:

• tell you whether we hold personal information about you;
• provide access to personal information we hold about you;
• correct inaccurate or incomplete information;
• explain how your information has been used or disclosed;
• withdraw consent where consent is the basis for the processing; or
• address a privacy question or complaint.

We may need to verify your identity before responding. Certain legal exceptions may limit access, correction, deletion, or withdrawal requests.

10. Children

Our website and products are intended for adults making household or property purchasing decisions. We do not knowingly seek to collect personal information from children through the website.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal obligations. The revised version will be posted with an updated “Last updated” date. Where required, we will seek new consent for materially new uses or disclosures of personal information.

12. Contact Us